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Cortland Production Complete

cortland-white

Our mission, put simply, is to get more bikes on the road. We firmly believe that electric bikes, when done right, have the potential to dramatically increase the amount of people who commute, run errands, exercise, and just go for joy rides on bikes! The Cortland builds on our progress to date and helps us reach more potential riders by adding more range, a more efficient motor, and better software – not to mention the added style and ease of use that this new step-through frame provides.

For several years now we’ve been working with our small, family-owned factory in Taiwan. They are in many ways an extension of our team here in San Francisco. They worked with us on the production of our original Porteur and as of last week have just helped us wrap up the production of the Cortland. We’re excited to report that the bikes are officially on the way and are due to arrive in San Francisco on 9/26!

We wanted to pull back the curtain a bit on our manufacturing process and share some photos taken by JT, our Product Manager, who was on the ground to oversee the final stages of production for the Cortland.

Here is a frame being prepped for alignment:

A Cortland frame being prepped for alignment

In this short clip a frame is being aligned. A real look at the craftsmanship involved in making each bike:

A rack of Cortland frames ready for painting:

Completed frame waiting to be painted

The frames being painted in Stingray Blue!

Cortland frames being painted

For those of you who have ordered a Cortland or Cortland S already, they are on the way! If you’re interested in pre-ordering one, you can still do so here.

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  • A lot of customers ask if they can customize their Faraday. Change tires? Different fenders? Swap handlebars? Add a Burley trailer? Most often the answer is an emphatic "yes!" (just make sure to consult your friendly neighborhood Faraday dealer). We've tried to add elements to the bike that make it easy to swap out parts, like adding a mount for a frame lock that we've been excited to see more of in the wild recently - @vduongv. It's also one of the benefits of having our motor and drivetrain separate - you can basically customize it like any bike and our external routing of cables keeps things simple. Here are a few examples we've liked recently. If you've done something unique with your Faraday we'd love to hear about it.
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1.) From @sumul - @velo_orange stem, straight bar, and custom grips.
2.) From @christopherbittner - matching @brooksengland saddle + grips, Honjo hammered full fenders, Velo Orange mustache handlebar, Nitto rear pannier rack, Roswheel panniers.
3.) From Craig Hickman - @tigrbikelock bow lock, Brooks Cambium saddle + Brooks Isle of Wight saddle bag, Ergon BioKork grip with Mirrcycle mirror.

#faraday #ebike #customized #custombike #honjofenders #nitto #roswheel #burley
  • Our Cortland step-through frame has been hard to find since the Fall. We're pumped to have a new batch arriving on July 21st! Check out the link in our bio for more info. We promise the lightweight (40lbs) and fast (20mph) Cortland S in Slate Grey featured here is a lot more fun than our broody pose suggests 😁 #happyriding #faraday #electricbike #slategrey 
#groutfit :
📷 @tri_nguyen_photography
  • Hey friends - to celebrate the 4th we're hitting the road this week and coming to see you! (If you happen to live in Seattle or Portland). We'll be visiting local bike shops, offering demos of our latest model the Cortland, and may or may not have some promos and swag to giveaway. Oh and beer and food. Come say hi! Link to events in bio. #pnw #roadtrip #ebike #faraday #seattle #portland
  • Celebrate #pride and cheers to all those who are marching this weekend.
  • Thanks to @outsidemagazine for featuring the Cortland in this month's issue and giving it a verdict of "the future of e-bikes." 👈👍
  • Loving this post from one of our newest dealers who's making waves in #Nashville for their support of alternative transportation solutions. #morebike
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📷 @morebikenashville -  My dad is 80 and riding a bike again.  Electric bikes extend the range of all riders, no matter what age.
  • A couple of weeks ago the team had the chance to visit Paul Sadoff (foreground) who is the master bicycle builder at Rock Lobster bikes in Santa Cruz. Paul was instrumental in helping to design the bike that launched Faraday and this was his first time checking out the Porteur some 6 years after that initial design process. Paul's not one for excessive displays of emotion, but he liked it...we think :) #tbt #throwbackthursday #master
  • Photo from @adamsavebikes - originally taken at a rally in Denver. 🇺🇸🇺🇸🇺🇸
  • A note a Faraday rider in Pittsburgh​ found on their bike 💓 #bikenote #bikepgh

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