As we were planning for 2018 we kept coming back to questions about our Faraday Bikes community. How far are our customers riding? What are they primarily doing on those rides? Are they driving a car less than they used to? Were they as excited for Black Panther as we were? You know, normal stuff....

In 2012 Vancouver set some ambitious targets for sustainable transportation. Their Transportation 2040 Plan aims to have 2/3 of all trips completed by bike, on foot, or on public transit by the year 2040. These sustainable transport modes help the city keep pace with its goal to become the greenest city in the world. Vancouver was hoping to...

Use Spotify? Prefer AirBnB to the Marriot Club? Get around with Uber or Zipcar? Then you get it. Consumer, particularly younger ones, are making a dramatic shift away from an economy based on big, depreciating expensive assets (like cars), and towards assets that cost less, offer more freedom and flexibility, and fit better into their increasingly urban lifestyles (like bikes).

The New York Times reports that e-bikes "represent the largest-ever adoption of alternative-fuel vehicles — far more prevalent than electric cars".